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Web Site Analysis

Ideally, your Web site can be found and indexed easily by the search engines. If your existing site is not getting the search engine traffic and the quality leads you want, or you want your site updated, Optimized eMarketing can get you started by pinpointing how your site's copy, graphics and findability could be improved.

Both the Web site analysis and the findability analysis are included as part of the full site optimization package.

Web site analysis
Findability analysis

Web site analysis
Web site analysis includes analyzing your html coding, graphics and text, and providing suggestions for what steps you can take to better optimize your Web site to see more and higher quality leads generated through better search engine results.

Also included in the analysis are downloading times, navigation, uniformity, and call-to-action effectiveness.

The analysis is delivered in report form.

Web site analysis includes:
graphic and text layout
copywriting
download times
site navigation
consistency
call-to-action effectiveness

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Findability analysis
If your site isn't getting the search engine traffic you want, its underperformance could be a result of keyword choice, page titles and descriptions, linking, and/or site architecture. We will look closely at these elements when conducting your findability analysis and offer suggestions on how you can improve the effectiveness of your site.

The analysis is delivered in report form.

Findability analysis includes:
text, layout, graphics, page titles and descriptions, links
metatags, alternative text , keywords
site architecture (html, style sheets, scripts)
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  Full site optimization package:

Site analysis

Site optimization

Link development

 
Further:
Why optimize my site? Won't the search engines find me anyway?
 

 

   
 

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